Online Business Opportunities: Cost Versus Value
“A Horse, A Horse, My kingdom for a horse”. An odd phrase you you might think to use in conjunction with online business opportunities. Clearly, however, if you had had a horse to trade with Richard III at that moment, you may have thought you had struck a pretty good bargain. After all, you would have inherited all of England’s green and pleasant lands, together with more horses than you could possibly have had need for, for something that was seemingly a fraction of the cost. However, in the moment that the king uttered those famous words, all the land in the world was of no value to him because there was no use value attached. A single horse on the other hand represented far greater value because it was useful. The use value attached to the horse was far greater than the paper value of his kingdom, therefore the cost was immaterial. Or perhaps I should say, the cost was trivial compared to the value.
Yet how many times do we baulk at the cost of something before we have analysed the potential value attached to that cost?
I hear it all the time in my business. People contact me, desperate to make a change in their lives, desperate to have a business that will provide them with more money, more time to spend with their family and more freedom in terms of how they live their lives. They want to make a change but they are reluctant to commit any money to getting their business up and running. How can you put a cost on changing your life? You need to analyse what it would be worth to you to change your life. What is the value to you in changing your current situation and living life on your terms instead of somebody else’s? Once you have answered those questions, then you can decide whether the prize is worth the price. Because no matter what we decide to do in life, there is always a price to pay.
It is the choices we make that determine the path we will walk in life. Choices based on value rather than cost alone are the choices that will add value to our lives, instead of just adding cost. Have you ever had to decide between two products and plumped for the cheaper version, only to find it didn’t do the job, and so it ended up costing you more than it was worth? There is a reason for the saying: “You get what you pay for”.
There is also a reason for the saying, ‘Give a man a fish, you feed him once. Give a man a fishing rod and teach him how to use it and you feed him for life’. Long-term results versus short-term gratification. Real value versus perceived cost.
Before making your next decision in life, in particular in relation to online business opportunities, make sure you have weighed up the true value of what that online busienss opportunity will potentially bring you before making a snap decision regarding the cost attached to it. Once you have taken all the factors into account, you may find that the paper cost does not truly reflect the value that is attached to the decision.
Wishing you success in life and business.
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